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It seems inevitable that ad agencies will someday run out of innovative ways to launch new smartphones. But today is not that day.
Droga5 created a charmingly whimsical 60-second spot for this month's reveal of Motorola's Moto E, an entry-level smartphone that's light on cutting-edge features but attractively sticker priced at $130. Since the Moto E isn't going to win over gadget gurus looking for power and superlative specs, the agency took the marketing in a different direction, courting the casual crowd who just want a phone that looks nice, survives everyday abuse and won't eat up its battery in six hours.
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