Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Shopping for hardware and home improvement products can be confusing. So Ace Hardware is putting a humorous spin on the process in ads with long-winded addendums to its traditional jingle, "Ace is the place with the helpful hardware folks."
The new ads, by O'Keefe Reinhard & Paul, start with the classic jingle and feature Ace associates answering customers' questions. In one spot, a customer enters a store asking for "the stuff for squeaking hinges. I think it's called 10w40."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in