The Lion King

Cannes is the premier advertising festival, but, considering that it is preceded by the much more famous Cannes Film Festival, it can’t help but seem a little lame. When, at this time of the year, you say, “I’ll be in Cannes,” almost everyone outside of the advertising business will say brightly, “For the film festival?” And you must say, sheepishly, “No, for the advertising one.”