YouTube Users Share Their ‘Regrets’ With Mozilla Over a 10-Month Period

The nonprofit said 71% of videos reported via its RegretsReporter browser extension were recommended by the site’s algorithm

Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.

Regrets? YouTube viewers still have a few, according to new research from Mozilla.

Mozilla released “YouTube Regrets: A Crowdsourced Investigation Into YouTube’s Recommendation Algorithm” Wednesday, sharing the results of a 10-month long, crowdsourced investigation conducted using its RegretsReporter open-source browser extension.

Videos reported via RegretsReporter by research volunteers included Covid-19 fear mongering, political misinformation and “wildly inappropriate” cartoons aimed at children.

Mozilla said 71% of videos reported by volunteers were actively recommended by the Google-owned video site’s algorithm, and about 200 of those videos have since been removed from the platform, tallying a collective 160 million views before their removal.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in