YouTube Rewind Put on Pause for 2020

The video site’s year-end review debuted in 2010

Taking a break YouTube

The coronavirus claimed yet another casualty, as YouTube said Thursday that for the first time since its debut in 2010, it will not produce its annual YouTube Rewind video.

YouTube Rewind is the Google-owned video site’s generally well received end-of-year wrap-up, except for the 2018 version, which set the all-time YouTube record for dislikes.

“Since 2010, we’ve ended the year with Rewind: a look back at the year’s most impactful creators, videos and trends,” YouTube said. “Whether you love it—or only remember 2018—Rewind was always meant to be a celebration of you. But 2020 has been different. And it doesn’t feel right to carry on as if it weren’t. So, we’re taking a break from Rewind this year.”

YouTube added, “We know that so much of the good that did happen in 2020 was created by all of you. You’ve found ways to lift people up, help them cope and make them laugh. You made a hard year genuinely better. Thank you for making a difference.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}