There’s a Place for Trending, Niche Magazines at Checkout

Last week I posed the question, “Does the Supermarket Checkout Belong to 7 Publishing Companies?” I used as an example an independent retail chain in Michigan, serviced by an independent wholesaler, which places a mix of non-traditional titles on the checkout fixtures, with the result of each title having sales.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in