Web Strategy

Women Weave the Web

Headshot of Linda Ruth
By Linda Ruth

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As the boundary between audience and content gets thinner, readers become the curators and publishers of content. Publishers and their audiences are moving in the direction of becoming partners, rather than producer/consumer. More of that relationship is happening online. And the importance of literacy — print literacy, digital literacy — grows.

Pretty much everyone I know is digital-savvy, from my four-year-old niece to my 92-year old auntie, along with all my friends, colleagues, and acquaintances in between.

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Headshot of Linda Ruth

Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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