Publishing

With the Cookie Crunch Nearing, Vox Media Flexes Its First-Party Muscle

The publisher is trying to solve the scale issue with the update

Vox Media, Getty Images
Headshot of Lucinda Southern
By Lucinda Southern

June 8, 2021

Vox Media is one publisher trying to bring more harmony to the frenetic challenges posed by the crumbling of the third-party cookie.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Lucinda Southern

Lucinda Southern

Lucinda Southern is Adweek's media editor.

Recommended articles
Related Articles
How Ranker Grew Revenue Fourfold Thanks to its First-Party Data Play
Publishing

How Ranker Grew Revenue Fourfold Thanks to Its First-Party Data Playicon-image

By Lucinda Southern

Publishing

‘Pick a Side’: Skeptical Publishers Spotlight Eyeo’s Ad Filtering Perception Problemicon-image

By Lucinda Southern, Mark Stenberg

Publishing

Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplaceicon-image

By Lucinda Southern

Publishing

How Former Programmatic Holdout BuzzFeed Is Using Automated Ads to Power Growthicon-image

By Lucinda Southern

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

The Evolving Conversation on Health and Wellness

By Twitter