After creating a convincing viral series of Tom Cruise deepfakes on TikTok, VFX specialist Chris Ume told The Verge, “You can’t do it by just pressing a button. That’s important, that’s a message I want to tell people.” He went on to say that each clip took weeks of work using the open-source DeepFaceLab algorithm as well as established video editing tools. The key takeaway, and the title of the article, was Tom Cruise deepfake creator says public shouldn’t be worried about “one-click fakes.”
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.