Content Strategy

Why “The Magazine” Is A Model Every Publisher Should Study

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By Joe Wikert

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Are you familiar with The Magazine? It’s published every couple of weeks for the iOS platform and it offers plenty of terrific lessons for anyone looking to remain relevant in the digital content world. Here are a few of the key takeaways The Magazine offers:

The Value of Curation
The Magazine is all about highly curated content. Each edition leaves the reader looking for more. So many publishers are focused on heft these days. They want to provide more and more content to their readers.

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Headshot of Joe Wikert

Joe Wikert

Joe Wikert is Publishing President at Our Sunday Visitor (www.osv.com). Before joining OSV Joe was Director of Strategy and Business Development at Olive Software. Prior to Olive Software he was General Manager, Publisher, & Chair of the Tools of Change (TOC) conference at O’Reilly Media, Inc., where he managed each of the editorial groups at O’Reilly as well as the Microsoft Press team and the retail sales organization. Before joining O’Reilly Joe was Vice President and Executive Publisher at John Wiley & Sons, Inc., in their P/T division.

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