Why QR Codes Matter (And Not For the Reasons You Think)

Full disclosure: I love QR codes. I have ones that point to my Google Places pages, ones that link to various forms of contact information, one that ties people to my mobile site. So when the publisher of a pretty big magazine came to me last week to ask: why should we use QR codes, I found reasons to do so spilling from my lips (more accurately my keyboard).

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