Why Publishers Have the Upper Hand in the Growing Podcast Market

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You know podcasts are really a thing when the former Vice President of the United States has one.

If you’re interested to find out what ‘Joe wants you to know’, you can listen in to his five to 10 minute episodes on iTunes, Spotify, and Google Home or just shout out, “Alexa, enable Biden’s Briefing.”

Unlike the one-channel President that replaced his boss, Biden scans a spectrum of news outlets for his daily news Briefings. From Bloomberg to BuzzFeed, MSNBC to Vice, he selects the stories he thinks it’s ‘important to spend some time thinking about’ and talks about them in his podcast.

The appearance of the former VP on the podcast circuit may heighten concerns that we really are approaching peak

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