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In late March, 98-year-old Time magazine posted a job opening for a new chief financial officer, with one notable qualification: “comfort with Bitcoin and cryptocurrencies.” In four weeks, more than 600 people had applied on the digital currency job board Crypto Jobs.
When it comes to grappling with cryptocurrency, some media companies are dipping their toe in. Others, like Time, are doing a full cannonball, recognizing the opportunities for media companies, such as differentiating from the duopoly and driving more ad revenue.
Time
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