Time Magazine Is Getting Paid in Bitcoin to Produce a Video Series

The publisher made nearly $500,000 on its first day of selling NFTs

Last month, Time Magazine made $435,000 from auctioning three iconic digital covers.
Last month, Time Magazine made $435,000 from auctioning three iconic digital covers. Marc Bruxelle/iStock

Time Magazine has gone beyond the crypto-curious. 

@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.