Time Magazine Is Getting Paid in Bitcoin to Produce a Video Series

The publisher made nearly $500,000 on its first day of selling NFTs

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Time Magazine has gone beyond the crypto-curious. 

The publisher is accepting payment in the Bitcoin cryptocurrency for producing a video series this summer. The series, a partnership with digital currency asset management company Grayscale, will explain the murky crypto landscape.

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Time has agreed to be paid in Bitcoin and will hold it on its balance sheet, “a first for our media partnerships,” said Grayscale CEO Michael Sonnenshein.

The 98-year-old publication is dedicated to folding crypto into its business model. Three



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