Social Media Week

Why Influencer Marketing Is Going From Fad to Marketing Trend

Headshot of Shiv Gupta
By Shiv Gupta

January 6, 2020

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Shiv Gupta

Shiv Gupta

Shiv Gupta is a principal at Quantum Sight LLC. He helps clients develop data, analytics and digital technology strategies to drive compelling relationships with customers. In this blog, he'll discuss ways in which marketing organizations can regain their strategic bearings and leverage their tech stack for both short-term and long-term gains. Reach him at shiv.gupta@quantumsight.com.

Recommended articles
Related Articles
Media

Is Identity Resolution the New, Must-Have Martech Solution?icon-image

By Shiv Gupta

Social Media Week

Clubhouse Taps Instagram’s Fadia Kader to Lead Media Partnershipsicon-image

By Scott Nover

Media

Takeaways from the Yale Publishing Course: Publishers Embrace the “Flight to Quality”icon-image

By Ellen Harvey

Media

What Publishers Can Learn from Influencer Marketingicon-image

By Jules Lund

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

Beautiful Things Happen When Video Meets Display

By Criteo

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

The State of Audio Advertising 2022

By Stuart Feil