Who Is Today’s CMO? Is There Even a CMO?

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The title of CMO is at once desirable and perhaps outdated at some organizations, according to marketers putting a great deal of thought into the role’s evolution.

Top marketers at CallRail, a provider of tracking and analytics for phone calls and web forms, and at Green Hasson Janks, an accounting, tax and consulting firm, provided comments to Target Marketing, a sister brand of Publishing Executive.

Mary Pat Donnellon, CRO at CallRail, answered questions extensively and Mari-Anne Kehler, Partner, Chief Marketing and Strategy Officer for Green



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