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WhatsApp said last month that it would increase investment in three areas for businesses on its platform—shopping, Facebook hosting services and business sales—and it took the first step on the shopping front with Tuesday’s introduction of a shopping button.
The shopping button eases the process for users of the Facebook-owned messaging application who want to browse businesses’ catalogs of goods and services, eliminating the need to click through to the business profile.
The new button, which resembles a storefront icon, will immediately indicate that the business has a catalog and enable users to access it with one tap.