WhatsApp Rolls Out Shopping Button Globally

It gives users one-tap access to businesses’ catalogs

The shopping button is replacing the voice call button on the app’s interface WhatsApp

WhatsApp said last month that it would increase investment in three areas for businesses on its platform—shopping, Facebook hosting services and business sales—and it took the first step on the shopping front with Tuesday’s introduction of a shopping button.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.