Data Security

What Utah’s New Social Media Law Means for Marketers

The first-of-its-kind state law could lead other states to follow

utah-bill-kids-smartphone-2023 — The ANA encourages state and federal legislators to look at more nuanced standards.dolgachov/iStock

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Utah becomes the first state to have laws on the books to regulate kids’ usage of social media. But the new bills, signed into law by Gov. Spencer J. Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited.

Utah H.B. 311 and S.B. 152 are set to go into effect March 1, 2024. The first requires social media platforms to verify a user’s age.