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What’s a Freakonomic? And Why Does it Matter?

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By Linda Ruth

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Sometimes it’s necessary to go a long distance out of the way in order to come back a short distance correctly. So said Edward Albee and so say I, now that I have seen and read the blog that I found in my inbox today, written by Al Reis about Stephen Levitt’s Freakonomics, and forwarded by Publishing Executive’s own Bob Sacks.

That’s already a long way to go for a useful nugget, and that was only the beginning.

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Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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