Is Your Website an 80s Television Sitcom?

After examining analytics and usability studies to help determine where people are going and what people are clicking on when they visit your website, you head back to the drawing board for some design tweaks, layout modifications, navigation changes, etc.

Learning that many of the ideas that you once thought were good ones have ended up going nowhere can be a harsh reality check. There’s also sure to be a good amount of static content that deserves little or no real estate online anymore.

So where do you start?

The biggest and most noticeable change in your strategy likely will be not spending as much time on the home page as you have done in the past.