We, the Hybrid

I just read an article in Time magazine about the hybrid car—half gas-powered, half electric. An ‘in-dash system controller’ tells the car when to use which power source. For example, when the car is stopped at a light, a message directs the electric source to shut off to preserve power.

Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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We, the Hybrid

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Publishing Executive Staff