Vox Media Acquires Drinks Publisher Punch, Complementing Eater

The move anticipates a major shift in alcohol ad spend to digital channels

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Vox Media announced this morning it has acquired Punch, a James Beard-award-winning spirits and cocktail publisher created in 2013. The financial terms of the deal were not disclosed.

Punch will remain an independent editorial brand within Eater, the Vox Media title covering food and restaurant culture. Its seven staff, including editor-in-chief Talia Baiocchi, will stay with the company, and Baiocchi will report to Amanda Kludt, editor-in-chief of Eater and svp at Vox Media. 

“It became very clear, as we started building the business, that in order for us to actualize our ambitions for Punch that we needed a partner like Vox,” Baiocchi told Adweek.



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