Video: Former Cygnus & Penton CEO John French on Why & How Media Sales Needs to Evolve

As the former CEO of Penton and Cygnus Business Media, John French is well aware of how crucial the success of the sales team is to the success of the overall media organization. He’s also keenly aware of how urgently media companies need to change their sales strategies to accommodate the needs of modern marketers and the complexities of the digital marketplace.

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