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Turn on the TV and suddenly you’re in a world where Michael Jackson can alternate between movie date and werecat, or one where the smell of spirit can devolve a high school pep rally into chaos.
Vevo, the music video network founded by Universal Music Group and Sony Music Entertainment, wants to turn this experience from a relic of MTV’s heyday to a 21st-century mainstay with its revamped TV app, which will allow users to watch a constant feed of videos programmed by Vevo, alongside the app’s original search function.