US Government to Bail Out Publishing Companies
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Financial service companies. Auto-makers. City and state government. Who’s next?
Forget billion- or trillion-dollar stimulus packages, most publishing companies would likely accept just the following assistance for the e-media efforts:
• Force interactive advertisers to pay more than a few pennies for each ad impression.
Quite frankly, when they pay squat, they should expect squat in return. Companies rich in venture capital with no need to make a lot of money as long as investors kept opening their wallets commoditized Web advertising.
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