Uber’s First Chief Privacy Officer on Finding Mindfulness and a Trip to Vegas

Ruby Zefo was thrown into a privacy role overnight at former employer Intel

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Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018.

The ride-hailing app was recuperating from an embarrassing 2016 data breach incident, where two hackers accessed the names, email addresses and phone numbers of 25 million U.S users and drivers.

Instead of reporting the incident, as required by the law, Uber paid the hackers $100,000 to delete the data. And as a result, the company paid $148 million to settle claims.



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