Twitter, Sprinklr Analyze Characteristics of Brands Providing the Best Customer Support

They replied to 8 times more tweets than the average and did so 3 times quicker

Sprinklr analyzed 436 million brand mentions on Twitter related to 1,226 global handles in 11 different industries Twitter/Sprinklr

Twitter teamed up with customer experience management platform Sprinklr on From AM to DM: Twitter Customer Care in a 24/7 World, which analyzed nearly a half-billion tweets from the past year to identify the best practices for customer support on the social network.

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@9Number9 David Cohen is editor of Adweek's Social Pro Daily.