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Twitter posted a strong second quarter, with revenue rising 74% year over year, to $1.19 billion, citing better than expected performance across all regions and all of its major products.
The company said ad revenue soared 87% year over year, to $1.05 billion, due to a focus on bringing update formats, measurement and prediction capabilities to its brand and direct-response ad products.
Total ad engagements were up 12% compared with the second quarter of 2020, due to the platform’s growing audience and increased demand for ads, while cost per engagement rose 42%, which Twitter attributed to like-for-like price increases across most of its formats to offset the impact of the pandemic
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