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Twitter has been shopping for nonfungible tokens.
When the social network extended the ability for subscribers to its Twitter Blue service to use NFTs as profile pictures last month, it also posted a tweet encouraging artists to share their NFTs in the comments.
More than one-dozen of the thousands of artists who shared their NFT creations received pleasant surprises, as Twitter purchased their work, boosting the total volume traded across all of their projects by roughly $4 million and giving those creators greater exposure.
A Twitter spokesperson told Adweek, “This also led to projects selling out, bidding wars, parties in Spaces and floor prices rising.
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