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Twitter stressed live content and real-time connection in its presentation at the 2021 Digital NewFronts on Wednesday. The company also announced a slate of new and expanded video-based content partnerships.
“Twitter is not only a second screen, but it’s also the first scroll when anything is happening in the world,” said Jen Prince, Twitter’s global head of content, in a recent interview.
In their NewFronts presentation, Twitter executives stressed the “real-time” nature of Twitter. “You already know if it’s happening in the world, it’s happening on Twitter,” Prince said on stage.
The company’s efforts all point to Amplify, its premium