Twitter Announces New Content Partnerships at NewFronts

The company is partnering with NBC for the Olympics and more

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Twitter stressed live content and real-time connection in its presentation at the 2021 Digital NewFronts on Wednesday. The company also announced a slate of new and expanded video-based content partnerships.

“Twitter is not only a second screen, but it’s also the first scroll when anything is happening in the world,” said Jen Prince, Twitter’s global head of content, in a recent interview.

In their NewFronts presentation, Twitter executives stressed the “real-time” nature of Twitter. “You already know if it’s happening in the world, it’s happening on Twitter,” Prince said on stage.

The company’s efforts all point to Amplify, its premium



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