Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
Tumblr is entering the creator monetization game—Generation Z creators, specifically—with its beta rollout Wednesday of Post+.
The platform described Post+ as a new subscription feature that enables creators to use its existing multimedia post form and create unique content for paying subscribers.
Tumblr clarified in a blog post Wednesday, “Fear not, Tumblr will always be free to use: This is just a way to continue to empower unique voices and throw a little coin to your favorite artists, fanfic writers or maybe even that one mashup Supernatural/Studyblr blog you’ve been following since 2016.”
The company pointed out that 48% of its users are Gen Z, along with more than 60% of its new signups, adding, “Post+ will empower the next generation of creators to make real money by turning their passion—whether that’s meme-making, fan fiction, illustrating, writing or even shitposting—into their livelihood.”
Post+
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in