Trusted Media Brands’ SVP of Marketing on ‘Nicest Places’ Program & Digital Revenue Strategy

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When Trusted Media Brands launched Reader’s Digest‘s “Nicest Places in America” in 2017, the main goal was to engage fans and build the program’s brand equity. Now in year three, the publisher is monetizing the program through a custom content partnership with first-ever sponsor Life Extension, a wellness and supplement company.

Nicest Places” is a reader-driven editorial campaign that spans digital and print: People submit stories of kind communities across the country, editors and judges select one place per state, and readers vote for their favorite to win a cover story in Reader’s Digest.



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