Triton Digital Revamps Its Ad Serving Platform for Publishers

Users experience fewer clicks to execute a campaign, company said

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Wednesday iHeartMedia subsidiary Triton Digital launched a new version of its ad server platform, Tap, in an effort to make ad monetization and managing less laborious for publishers.

Top line

The goal here was to make the interface “super quick,” according to Triton Digital chief product officer Benjamin Masse. Triton found in an internal focus group publishers were looking for efficient ways to manage ads without pesky clicks and the ability to make changes to campaigns in bulk.

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