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TripleLift is the latest company in the ad-tech space to announce a liquidity moment with a “majority investment” from Vista Equity Partners understood to be $1.4 billion.
The two companies announced the agreement earlier today with the deal expected to close in the second quarter of 2021.
TripleLift began exploring a number of exit paths late last year, including through a special purchase acquisition company, or SPAC, to go live on the public markets.
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