Audience Development

TNG Shakes Up Magazine Retail Sales

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By Linda Ruth

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The latest of TNG-initiated changes to retail sales cannot, by a long shot, be considered surprises to anyone—they’ve been proposed, and pondered, and rejected, and accepted, and tried, and tweaked, and tried again for years. Some publishers have already integrated them into their systems; some distributors and retailers already enjoy the benefit of these changes universally.

But, new as in mandated for all publishers, new as in the standard moving forward, and new as in announced by TNG and quickly echoed by Metro News and (likely) others to follow: advance payment for Retail Display Allowance (RDA) is to be deducted from the wholesaler invoice.

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Headshot of Linda Ruth

Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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