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Last October I attended and reported on the FIPP 40th World Congress in Toronto. The overwhelming topic of the event, which was repeated many times by most of the speakers there, was the need for corporate culture change in the media workplace. Joe Ripp, CEO of Time Inc., said it. Tsuguhiko Kadokawa, Chairman of the Kadokawa Corp of Japan, waxed poetic about it, and my friend Peter Kreisky, Chairman of The Kreisky Media Consultancy, spent a full 45 minutes delving into the topic after interviewing Media CEOs from around the world on that very subject.

I stated last October that it is this important need for culture change that is at the heart of why many upstart media companies are cleaning the clocks of many traditional publishers.

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