TikTok Partners With IMDb on New Linking Option

Creators can add up to 5 movie, TV show titles to videos, driving viewers to in-depth information

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

TikTok teamed up with IMDb, a provider of information about celebrities, movies and television shows, on a new feature.

Users of the video creation platform will be able to link up to five titles of movies or TV shows within their videos, and clicking those links will bring viewers to an in-application page containing information such as director, genre, release date, rating, runtime, title and top cast members.

Other videos tagged with the same title will also appear.

People on TikTok can also add films and TV shows to their favorites on their profiles.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in