TikTok Fashion Month Kicks Off, Runs Through March 18

TikTok Fashion Month is back, with celebrities, creators, fashion houses and the video creation platform’s community walking its virtual runway through March 18 via hashtags, livestreams and other initiatives. IMG is the official editorial partner of TikTok Fashion Month, and premium editorial content will be featured across the IMG network throughout fall and winter 2021 global fashion weeks in New York, London, Milan and Paris. Exclusive access to runway shows and livestreams will be available via the @FashionWeek, @MADE and @NYFW TikTok channels. TikTok is also teaming up with La Fédération de la Haute Couture et de la Mode, coordinator of Paris Fashion Week. FHCM will show off the creative and innovative vision of the emblematic Maisons on TikTok, as well as shining a light on emerging designers and brands. And the British Fashion Council will be the principal partner for the NEWGEN initiative to support emerging talent. The two parties will create a bespoke program of activity for all NEWGEN recipients, including streaming support of designer shows, mentoring, masterclasses and digital support. And TikTok will host a NEWGEN venue during London Fashion Week in September with designer shows, hospitality and content creation opportunities. The runway and live schedule for TikTok Fashion Month includes: Feb. 17: Diverse Beauty and Cultural Fashion, with Lenise Omeasoo (@lennybeadhandzz)Feb. 22: Get Ready With Me makeover session, with Tan France and Hasan MinhajMarch 2: Joy in Fashion Expression, with Bryan Grey Yambao (@Bryanboy)March 8: Balmain runwayMarch 9: Get Unready With Me ASMR, with Sandra Lee (@drpimplepopper) and Young Yuh (@yayayayoung) TikTok Fashion Month will wrap with the TikTok Runway Finale March 18. Frankie Jonas will host the virtual runway livestream, which will feature the latest collections from renowned Black designers Anwar Carrots and Victor Glemaud, as well as TikTok creator Joe Ando. The looks will be modeled by TikTok creators Niamh Adkins, Tati Bruening (@Illumitati), Leenda Dong (@yoleendadong), Batsheva Haart, Zahra Hashimee (@muslimthicc), Riley Hubatka, Sarah Lugor, Xavier Martin and Kristine Thompson (@trendycurvy), as well as Women’s National Basketball Association players Lexie Brown (Minnesota Lynx), Te'a Cooper (Los Angeles Sparks), Kahleah Copper (Chicago Sky) and A'ja Wilson (Las Vegas Aces). The TikTok community will be able to shop the looks throughout the event, and TikTok creator and stylist Tabitha Sanchez will handle styling. The TikTok community can also get involved via the hashtags #OnTheRunway, #StyleHacks, #TikTokFashionMonth and #Upcycling. TikTok fashion and beauty partnerships lead CeCe Vu said in a blog post Tuesday, “Our first-ever TikTok Fashion Month gave the TikTok community a front row seat to runway shows and luxury fashion while at home. This year, we'll be providing that same access, while creating an even more inclusive experience that puts our community and creators first. This TikTok Fashion Month will not only be a celebration of fashion, but of diverse designers, models and creators, and we're excited to use this special moment in time to promote a more inclusive mindset within the fashion industry." Glemaud added, "It is inspiring to see TikTok use its platform to celebrate diversity and body positivity in fashion, which I have always been passionate about. I am very much looking forward to seeing some of my favorite looks modelled by such extraordinary talent: Te'a Cooper, A'ja Wilson, Zahra Hashimee, Kristine Thompson and Tati Bruening." And France said, "I'm so excited to be sharing my favorite #StyleHacks with the TikTok community this Fashion Month. Fashion is for everyone, and I love that TikTok has created a monthlong event that's accessible and inclusive."

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TikTok Fashion Month Kicks Off, Runs Through March 18

IMG is the event’s official editorial partner

David Cohen

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David Cohen