Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
Group Black, a collective and accelerator for Black-owned media, announced Thursday morning that it has secured a significant media investment from the consumer goods corporation Procter & Gamble. The total commitment is reportedly a nine-figure sum, though both parties declined to provide financial specifics.
Group Black debuted last June with an initial spend of $75 million from GroupM, but the pledge from P&G is the largest single investment that the company has received, co-founder and CEO Travis Montaque confirmed.