Threads' Hashtag Feature Isn't Enough to Really Benefit Brands 

Monthly active users on Threads saw a modest 1.7% increase in November

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The introduction of tags—similar to other platforms’ hashtags—to Threads has made the platform more discoverable for marketers, but a smaller audience base is still holding back more investment.

Recently released globally, text-based tags work like hashtags on other platforms. However, there are several differences. Instead of limiting the topic tag to just one word, users can type whole topics with spaces and add special characters, according to Adam Mosseri, head of Instagram. However, each post on Threads is limited to only one tag.




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