This Striking Newspaper Campaign Shows Just How Rarely Women Are Covered in Sports

Havas Lisbon turned real news pages into infographics to illustrate the imbalance

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If you’ve followed the WNBA or the Women’s National Soccer League over the years, you’re likely aware of the deep inequity that exists in sports coverage—and sports more generally. But it can still be a staggering experience to see this coverage gap distilled into striking visuals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in