This 'Phygital' Experience Shows How to Do a Scavenger Hunt in Quarantine

For a U.S. 5G launch, T-Mobile and OnePlus tasked fans with finding pop-up stores

When the pandemic upended experiential in March, marketers had to rethink how to safely engage consumers, leading to an influx of video conference-based virtual events and Covid-19 compliant drive-ins for the past eight months. 

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