This 'Phygital' Experience Shows How to Do a Scavenger Hunt in Quarantine

For a U.S. 5G launch, T-Mobile and OnePlus tasked fans with finding pop-up stores

When the pandemic upended experiential in March, marketers had to rethink how to safely engage consumers, leading to an influx of video conference-based virtual events and Covid-19 compliant drive-ins for the past eight months.