This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine

For a U.S. 5G launch, T-Mobile and OnePlus tasked fans with finding pop-up stores

Delivered via truck, the stores were placed in Red Lodge, Mont. (pictured); Tybee Island, Ga.; and Hunter Mountain, N.Y. OnePlus and T-Mobile

When the pandemic upended experiential in March, marketers had to rethink how to safely engage consumers, leading to an influx of video conference-based virtual events and Covid-19 compliant drive-ins for the past eight months. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.