Think Beyond Basic Identities For A More Inclusive Advertising Approach

3 ways to do well and good by your talent and audience

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The first thing advertisers need to understand about representation is that it is not just about doing good. Devising diverse and inclusive media strategies is table stakes for maximally effective advertising, especially during a time when more than half the U.S. population falls into at least one of many minority groups: Black, Latinx, Asian, LGBTQ+, neurodivergent and more.

The second imperative is to grapple with the complexities of inclusive advertising. This means that connecting with diverse audiences is not as simple as sticking a Black actor in a TV spot.



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