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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts.
Within six months of starting my company, I had to tackle one of the first milestones of a founder’s journey: fundraising. It’s a grueling process, one I wasn’t particularly good at, but as a perpetual optimizer I wanted (and needed) to improve. I started a spreadsheet that chronicled every investor meeting and looked for patterns, documenting everything in as binary a way as possible.