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As consumers become more concerned about their privacy and what brands are doing with their data, first-party data is playing a pivotal role as we prepare to enter a cookieless future. Leading publishers from The Washington Post, Quartz, and Bloomberg joined Adweek’s Mediaweek to discuss how they’re leveraging first-party data to build and monetize audiences.
Preparing for cookieless advertising
The era of the third-party cookie is coming to a close.