The Players’ Tribune Expands to Japan, Eyeing Its Untapped Sports Market

The ‘athlete storytelling’ site has $15 million-$20 million in annual revenue 

Minute Media The Players' Tribune
Minute Media, which already has a presence in Japan, wants to capitalize on the size of the Japanese appetite for sports media. The Players' Tribune, Getty Images

While sports have not yet returned to their pre-pandemic normal, the media that cover them are making plans for the day they do.

@markstenberg3 mark.stenberg@adweek.com Mark Stenberg is Adweek's media reporter.