The Players’ Tribune Expands to Japan, Eyeing Its Untapped Sports Market

The ‘athlete storytelling’ site has $15 million-$20 million in annual revenue 


While sports have not yet returned to their pre-pandemic normal, the media that cover them are making plans for the day they do.

The Players’ Tribune, the athlete storytelling platform founded by Derek Jeter in 2014 and acquired by Minute Media in 2019, announced its expansion into the Japanese market Wednesday morning. 

Although the news comes just months before the launch of the Summer Olympics in Tokyo, Minute Media chief executive Asaf Peled said that the timing of the launch is unrelated.

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