The No. 1 Rule in B-to-B Audience Development
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Publishers always have reserved the right to decide whether a subscriber qualifies to receive a trade magazine in print or a digital edition. That’s all changed now.
Any publisher who thinks he still has the privilege to tell people they can receive a magazine based on qualification questions is dead wrong. It’s simple: You don’t qualify your readers any more, they qualify you!
Check out this recent thread from a LinkedIn Group regarding one of our publications.
“My interest is in the perception that although [six people] qualified they are not able to obtain subscriptions.
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