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Although recent years have seen the launch of a number of ambitious media ventures, few have raised more eyebrows than The Messenger.
The general news publisher, which is set to debut next month, has drawn scrutiny for its aggressive roadmap, which mandates it hire 550 journalists, crack $100 million in revenue and top 100 million monthly visitors by the end of next year.
Founded by media veteran Jimmy Finklestein, The Messenger has raised $50 million in financing, making it one of the most highly capitalized media startups in recent memory.