The Growth of Marijuana Business Media
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The first trade magazine I launched, Paraphernalia & Accessories Digest, served the headshop industry. I had cofounded High Times four years earlier, by then a resoundingly successful consumer magazine. The market the Digest covered included record stores and boutiques which sold lifestyle items like incense, blacklight posters, and underground comix in addition to their primary lines of goods. The main focus of my magazine for those retailers, and others more exclusively positioned as headshops, were rolling papers, pipes and other accoutrements which were used by people to consume recreational drugs, primarily marijuana.
The year was 1978 — the same year towns and counties across America began writing laws with the goal of putting my readers out of business.
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